The market research and brand image analysis of various cars available in the market has proved that pony cars are still highly preferred by a thick consumer base. This analysis was given a concrete shape when 2007 Ford Mustang model was launched by the company. The new model is similar in its style to the already launched model in 2005; however, a visible difference is the changed shape of rear suspension which could absorb shocks as never before. Competitor analysis of 2007 Ford Mustang identifies that not one competitor is equipped with enough resources and brand loyalty, so as to launch a car in order to grab 2007 Ford Mustang’s customers. The car is definitely a worth purchase because it not only meets expectations but exceeds them.

This new 2007 Ford Mustang has been able to set new performance parameters. A lot of striking features have been installed in the car, which make it the first choice of the target market. The company wants to keep its entire customer base happy; therefore, they launched two models V6 and GT with deluxe or premium sub-models. Each model has been tailored as per the needs of different customer segments ranging from ardent music lovers to oldies and even sporty and adventurous youth. To initiate with the review, it is appropriate to mention that both the models are launched with great performing engine. The V6 has 210horsepower engine which has a capacity of 4lt and GT model is launched with V8 engine that has a capacity of 4.6lt. The remarkable feature about these cars is the ability to speed from 0 to 60mph in 5 to 6 seconds. This is due to the excellent speed transmission technology installed in the car.

The 2007 Ford Mustang also comes in a standard and pony package. Each package is targeted to meet the wants and demands of a different customer segments. The standard package V6, as the name suggests, is the standard model with not many unique features available, for e.g. power mirrors, air conditioner, 16inch wheels etc. The pony package is targeted to sporty adventurous people, who would love to have a sport tuned suspension system so that they can have all the adventure while driving 2007 Ford Mustang. Along with this the car also has fog lamps and very exotics front grills which gives a very sporty look to the car.

The two deluxe packages are not very different from each other except for a few additions. The V6 offers its customers a chance to specify the specifications of their car according to their needs. For instance, if they want to have power windows or power driving seats or fog lamps or any other accessory; all these new features can be added without the customer having to buy a slightly expensive GT model. This is a great step, because, marketers know that customer experience is the only factor which multiplies or subtracts the customer turnover. The more valued they are made to feel, the deeper goes their brand loyalty. The deluxe model of GT is almost similar to the V6 features with one striking difference; the most powerful braking system installed in the car in the shape of ABS (antilock braking system). The premium models of both; V6 and GT are specially designed to grab the segment for whom music is the fuel to drive. Hence, they launched the model with Shaker 500 and 1000 music system in V6 and GT respectively. The GT model is also lavishly designed to have a beautiful leather interior.

The acceleration obviously is more in GT model than in V6 because of the changed power capacity of engines installed. However, the most amazing feature of 2007 Ford Mustang is its efficient fuel consumption which ranges from 19mpg (city) to 28mpg (highway). It is an amazing feature because for a powerful car like 2007 Ford Mustang. Thus Ford has made not only a car which is good for the owner but it is also good for the health of your bank account.

2007 Ford Mustang has set up new standards of performance for the competitors to meet. Along with all the striking features, they also have kept in mind the post purchase experience for the customers should be pleasant; because if the post purchase dissonance occurs, the future sales would decline. Therefore, they have manufactured the car in such a way that it would not require too much maintenance efforts and bucks. Last but not the least; it has to be mentioned that 2007 Ford Mustang has opened up new eras of comfort and customer satisfaction. It is the most appropriate option for all those who love to have luxury but without mountaining their payment bills.

The Author is a passionate net worker and shares the Ford site where you can find out all about Ford audio. Visit the powernetshop site on how to choose the best Autoradio for your needs. Get a totally unique version of this article from our article submission service