You can not presume that a PPV campaign conducted through one gives the same results if you should opt to try it with another.  Different PPV companies can yield wildly different results.  Let’s look at why we can’t generalize across companies and the impact this fact should have on the way you conduct your business.

For starters, different companies enroll their users differently.  Because of this, they make radically contrasting audiences that may have very different purchasing and reaction habits.  While one company may win over folks to download their adware in exchange for a free computer game, a different may “enroll” with savings chances on consumer items.  While a good deal of those two groups might overlap, their general case would be rather different.  So, an offering that could appeal to one company’s user base may fall on indifferent ears when showed to some other.

Second, PPV is a numbers game.  Lastly, results and their profitableness can only be determined after a great deal of repetition.  Thus, even little changes in the value of important variables can have a significant overall impact after 1000s upon 1000s of incidences.  No 2 PPV companies will give same bid prices across all domains or keywords.  Those fluctuations in pricing will develop importantly dissimilar issues.

Third, different companies have dissimilar regulations affecting the display of ads.  Some are served only as popunders.  Others might employ popovers.  The size of the ads may vary, as well.  Those differences may seem slight, at first glance.  However, when we multiply the distinctions out over several thousand views, differences in results will inevitably begin to emerge.

So, what works extremely well at TrafficVance could flounder at Zango.  We can’t safely assume that a successful or unsuccessful campaign conducted through one service will yield similar results with another.

What does this mean in terms of your business?

At the start, it rationalises trying out with multiple companies in an effort to discover the most advantageous PPV alternative.  In addition, it prompts us to be cautious in accepting the scalability of anybody campaign across multiple programs.

Whenever you are only working with one option and you aren’t getting the desired results, it may make sense to try your PPV strategy with one or two other companies before abandoning on them.  Otherwise, you dismissed a campaign.

Whenever you have a booming campaign, you should not pop the cork on your bubbly the instant you determine to build up your reach thru a another company.  Your succeeding PPV campaign could be a complete dud when moved to another service.

The bottom line:  PPV companies are dissimilar and they bring forth dissimilar outcomes.  Assuming that “they are altogether the same” is an error that could have a important damaging impact on your marketing line.